Promptur vs video messaging tools: what’s the difference for car dealers?
Video messaging tools are for sending a personal video to one lead, such as a walkaround or a follow-up. Promptur is a video content platform for sales teams: salespeople get a question written for their store and record and share their answer from the Promptur recording app.
At a glance
| Video messaging tools | Promptur | |
|---|---|---|
| Main job | One personal video to one lead | Short answers to buyer questions, from every salesperson |
| Who sees it | The lead it was sent to | Anyone who finds the answer the sales consultant shared |
| Where it shows up | The lead’s email or texts | Wherever each sales consultant shares it, such as their own social profiles |
| What the sales consultant needs to start | A lead to send to | A question on screen, written for your store, and about two minutes |
| Best for | Following up a specific lead | Getting sales consultants and product advisors known before buyers ever send a lead |
What video messaging tools are for
- Putting a face on a reply to a web lead.
- Showing a specific vehicle to a specific buyer.
Where the jobs differ
- A one-to-one video goes to one person, so buyers who haven’t sent a lead yet don’t see it.
- Promptur starts from a question written for your store, so the sales consultant doesn’t have to decide what to say.
What Promptur does
Promptur is a video content platform for sales teams. Each salesperson gets a question on screen, written for their store, then records and shares a short answer from the Promptur recording app.
- Sales consultants and product advisors share their answers where buyers look, such as their own social profiles.
- The question takes care of the Blank Camera Problem.
- Managers get a weekly usage report showing each salesperson’s activity: who recorded, how often and which questions.
What Promptur doesn’t do
- It isn’t a lead-management tool.
- It doesn’t claim view tracking or lead attribution.
Using both
They do different jobs. Video messaging is for one video to one lead. Promptur is for answers the team records and shares, so buyers can find your people before they send a lead. A store can use both: video messaging for lead follow-up, Promptur for shared answers.
FAQ
We already use a video messaging tool. Do we need Promptur?
Maybe not, if one-to-one follow-up is all you want. Promptur adds public answers from every sales consultant, so buyers can find your people before they send a lead.
Do salespeople need a script for Promptur answers?
No. Each salesperson gets a question on screen, written for their store, and answers it in their own words, the way they would with a buyer at the desk. That’s Answer Mode.
How does a store try Promptur?
Start with one store. You get a question pack written for your store and licences for every salesperson by invite code. Book 15 minutes with Stew to plan it.
Is Promptur a video messaging tool?
No. Video messaging is for one video to one lead. With Promptur, salespeople get a question written for their store and record and share their answer from the Promptur recording app.
Start with one store.
Promptur is US$149 per salesperson per month plus applicable taxes. Book a 15-minute call with Stew to see how it would work at your store.