How can car salespeople use video?
Car salespeople can use short videos to introduce themselves before a visit, answer common buyer questions, and follow up after a test drive. The videos can go on their own social profiles or to a buyer by text or email, so buyers know who they’ll deal with before they walk in.
Two different uses
Sending one video to one buyer is different from posting answers anyone can find. The first follows up a lead; the second helps buyers find your people before they send one.
Before the visit and after the test drive
A short “here’s who you’ll meet” video helps a buyer picture the visit. A follow-up that recaps what the buyer liked is more personal than a text.
Answering buyer questions
Every floor hears the same questions: trade-ins, financing, delivery. One answer, recorded in about two minutes, can be posted and reused many times.
Getting known
When sales consultants and product advisors post regularly, buyers start to recognise them. That’s the aim of the 10-Minute Floor Habit: a short, regular block where each sales consultant records one answer.
Where Promptur fits
Promptur is a video content platform for sales teams. Each salesperson gets a question on screen, written for their store, then records and shares a short answer from the Promptur recording app.
FAQ
Do car salespeople need special equipment for video?
No. A phone is enough. Good light and a quiet spot help more than gear.
Where should car salespeople post their videos?
On their own social profiles, on the store’s channels if the store agrees, and to buyers by text or email.
How long should a salesperson’s video be?
Short: one question, one answer, recorded and shared in about two minutes.
Is a video message the same as a social post?
No. A video message goes to one buyer. A social post can be found by anyone who looks the salesperson up.
Start with one store.
Promptur is US$149 per salesperson per month plus applicable taxes. Book a 15-minute call with Stew to see how it would work at your store.