What should a pre-visit video from a car salesperson say?
A pre-visit video should tell the buyer who you are, what to bring, and what will happen when they arrive. Keep it friendly and short, and send it after you’ve set the appointment.
A simple four-part script
- “Hi [name], I’m [your name] at [store].”
- “When you come in on [day], please bring your driver’s licence, insurance details, and your trade-in’s ownership and payoff statement if you have one.”
- “Here’s what happens: [test drive, numbers, no pressure].”
- “See you [day]. Text me here if anything changes.”
Say their name
A video made for one buyer should feel like it. Use their name and the car they asked about.
Record a general one too
Record one general pre-visit video you can post once: who you are, what to bring, what a visit looks like. Buyers who haven’t booked yet can find it.
Where Promptur fits
Promptur is a video content platform for sales teams. Each salesperson gets a question on screen, written for their store, then records and shares a short answer from the Promptur recording app.
FAQ
When should I send a pre-visit video?
Soon after the appointment is set, while the visit is fresh in the buyer’s mind.
Should I mention price in a pre-visit video?
Keep numbers for the conversation, unless the buyer asked. Follow your store’s and province’s rules on price.
Can I reuse one pre-visit video for everyone?
Post a general one publicly, and send a short personal one with the buyer’s name.
Start with one store.
Promptur is US$149 per salesperson per month plus applicable taxes. Book a 15-minute call with Stew to see how it would work at your store.