Promptur vs hiring a video agency: what’s the difference for car dealers?
A video agency is for polished, planned video: it plans, films and edits pieces for your store. Promptur helps every salesperson record their own short answers to buyer questions, on the floor and during downtime, so you get more everyday videos with less polish.
Stew Stevenson, founder of Promptur, has spent ten years producing business video and founded Social Producers, a business video company, so this page is written by someone who’s been on the production side.
At a glance
| Video agency | Promptur | |
|---|---|---|
| What it’s for | Polished, planned pieces: brand films, model features, ads | Short, everyday answers from your salespeople |
| Who’s on camera | Whoever the piece is planned around | Every salesperson who records |
| Look | Produced | Natural: phone camera, real voice. A small stumble is fine |
| How many videos | Whatever you agree with the agency | Set by how often your team records |
| Speed | Planned around the schedule you agree | Same day: record and share in about two minutes |
| Who writes what to say | Agreed between you and the agency | Promptur writes questions for your store; sales consultants and product advisors answer in their own words |
| Where it shows up | Wherever you publish it | Wherever each sales consultant shares it, such as their own social profiles |
| What it costs | Your agency’s quote | US$149 per salesperson per month plus applicable taxes |
| Best for | Brand pieces, launches, ads, anything that must look perfect | Everyday answers to buyer questions, getting sales consultants and product advisors known |
What an agency is for
- Planned pieces where your store needs to look its best.
- Brand films, launches and ads.
- Production skills and gear your team may not have.
Where the jobs differ
- Planned production suits pieces made in advance, not an answer to the question a buyer asked this morning.
- A produced piece featuring one sales consultant can date if that sales consultant moves on.
- Everyday answers from every salesperson need a routine on the floor more than a shoot.
What Promptur does
Promptur is a video content platform for sales teams. Each salesperson gets a question on screen, written for their store, then records and shares a short answer from the Promptur recording app.
- It hands every sales consultant the first sentence.
- Sales consultants and product advisors answer the way they would with a customer, and share in about two minutes.
- Managers get a weekly usage report showing each salesperson’s activity: who recorded, how often and which questions.
What Promptur doesn’t do
- It doesn’t film or edit for you. There’s no crew.
- It doesn’t make brand films or ads.
- It won’t look like a produced piece, and it isn’t meant to.
Using both
Keep the agency for the pieces that need polish. Use Promptur for the daily answers buyers look for before they visit.
FAQ
Will salesperson videos look unprofessional?
They’ll look like a real person on a phone, because that’s what they are. Buyers who want to know who they’ll meet at the store see just that.
Do we need to buy equipment?
No. Salespeople record from the Promptur recording app on their phone.
Can we use both an agency and Promptur?
Yes. They do different jobs: an agency for brand and ad pieces, Promptur for everyday answers.
Who owns the videos, the store or the salesperson?
It depends on the equipment. Videos a salesperson records on their own personal phone belong to them. Content produced on the store’s own equipment belongs to the store. Promptur claims no ownership; it only has a licence to host and process the videos.
Start with one store.
Promptur is US$149 per salesperson per month plus applicable taxes. Book a 15-minute call with Stew to see how it would work at your store.