Should car salespeople be on TikTok?
Car salespeople can use TikTok if buyers in their area are there and the store has clear posting rules. Start with the platforms your buyers already use, and post the same short answers on each.
Start where your buyers are
Ask recent buyers where they spend time online. That’s a better guide than any trend.
Same answer, several places
One answer to a buyer question, recorded in about two minutes, can go on TikTok, Instagram, Facebook, YouTube and LinkedIn. Check each platform’s current format and length rules.
Check the rules first
Store policy, provincial advertising rules and disclosure rules apply on every platform. See Salesperson video and social media policy for dealerships.
Where Promptur fits
Promptur is a video content platform for sales teams. Each salesperson gets a question on screen, written for their store, then records and shares a short answer from the Promptur recording app.
FAQ
Is TikTok only for younger buyers?
Look at your own buyers rather than assumptions. Ask them where they watch.
Do salespeople need to dance or follow trends?
No. A clear answer to a real buyer question is enough.
Should the store have its own TikTok too?
That’s a store decision. Sales consultants’ and product advisors’ own answers still help buyers get to know them.
Start with one store.
Promptur is US$149 per salesperson per month plus applicable taxes. Book a 15-minute call with Stew to see how it would work at your store.