Promptur vs employee advocacy tools: what’s the difference for car dealers?
Employee advocacy tools are for helping staff re-share posts the store has already made. Promptur helps each salesperson make their own short answers to buyer questions, so buyers see the sales consultant, not only the store’s content.
At a glance
| Employee advocacy tools | Promptur | |
|---|---|---|
| Who makes the content | The store or its marketing team | Each salesperson |
| What the sales consultant does | Re-shares a ready-made post | Records a short answer to a question |
| Whose content it is | The store’s | The sales consultant’s own answer |
| What keeps it on track | The store made the post | Questions written for your store; sales consultants and product advisors answer in their own words |
| Where it shows up | Staff profiles | Wherever each sales consultant shares it, such as their own social profiles |
| Best for | Spreading store posts further | Getting buyers to know your salespeople |
What employee advocacy is for
- Getting the store’s own posts in front of staff networks.
- Spreading posts the store has already made and approved.
Where the jobs differ
- Advocacy is built around the store’s posts; the sales consultant passes them on.
- Promptur is built around each sales consultant’s own answer, so buyers see and hear the salesperson.
What Promptur does
Promptur is a video content platform for sales teams. Each salesperson gets a question on screen, written for their store, then records and shares a short answer from the Promptur recording app.
- Managers get a weekly usage report showing each salesperson’s activity: who recorded, how often and which questions.
Using both
Re-share store posts for reach. Add answers from your sales consultants and product advisors so buyers meet your people.
FAQ
Is employee advocacy the same as salespeople making content?
No. Advocacy is for re-sharing store posts. Promptur is sales consultants and product advisors making their own short answers.
Can sales consultants and product advisors share Promptur answers on the store’s channels too?
If your store agrees, yes. Sales consultants and product advisors can also share them on their own social profiles.
Which is easier for sales consultants and product advisors?
They’re different jobs. Re-sharing passes on a post the store made. A Promptur answer takes about two minutes, and it’s the sales consultant buyers see and hear.
Start with one store.
Promptur is US$149 per salesperson per month plus applicable taxes. Book a 15-minute call with Stew to see how it would work at your store.