Do car buyers watch salesperson videos?
No public Canadian study measures salesperson videos specifically, but US research shows car buyers spend hours online and often act after watching video. The best evidence for your store is your own: ask buyers at the desk whether they saw a video.
What US research shows
- US buyers spent an average of 7 hours 11 minutes researching and shopping online in 2025, and 26% used social media during their shopping. Source: Cox Automotive, 2025 Car Buyer Journey Study, Report Summary (US, 2,344 buyers, surveyed Aug 6 to Sept 5, 2025). https://www.coxautoinc.com/wp-content/uploads/2026/03/2025-Cox-Automotive-Car-Buyer-Journey-Study-Summary.pdf
- 80% of new auto purchasers took an action after watching a video, such as searching for more information or visiting a dealer website. Source: Google/Kantar, U.S., Gearshift Automotive Path to Purchase, n=1,000, 2020, cited by Think with Google. https://business.google.com/ca-en/think/search-and-video/ev-marketing/ (US data from 2020.)
What that doesn’t tell you
These figures cover video and online research in general, not salesperson videos, and they’re from the US. No public Canadian study on this has been found yet; this page will be updated if one is published.
Check it at your store
Ask at the desk: “Did you see any of our videos?” Track the answers for 60 days.
Where Promptur fits
Promptur is a video content platform for sales teams. Each salesperson gets a question on screen, written for their store, then records and shares a short answer from the Promptur recording app.
FAQ
Is there Canadian data on car buyers and video?
No public Canadian figure on salesperson videos has been found yet. This page will be updated if one is published.
How much time do car buyers spend researching online?
In the US, an average of 7 hours 11 minutes in 2025 (Cox Automotive, 2025 Car Buyer Journey Study).
How can a dealership measure it?
Ask buyers at the desk, watch reviews for the names of your sales consultants and product advisors, and compare what buyers find before and after you start.
Start with one store.
Promptur is US$149 per salesperson per month plus applicable taxes. Book a 15-minute call with Stew to see how it would work at your store.