Promptur vs doing nothing: what happens if a dealership’s salespeople don’t post?
If your salespeople don’t post, nothing new costs money or time, and buyers who look you up find your cars, offers and reviews. If they post short answers to buyer questions, buyers can also find the people they’ll deal with, and that takes about two minutes of downtime per video, plus a licence.
At a glance
| Doing nothing | Promptur | |
|---|---|---|
| Cost | No licence | US$149 per salesperson per month plus applicable taxes |
| Time from the team | None | About two minutes per video, during downtime |
| What buyers find when they look you up | Cars, offers, reviews, the staff page if you have one | All of that, plus your salespeople answering buyer questions |
| Where it shows up | n/a | Wherever each sales consultant shares it, such as their own social profiles |
| Who buyers know before the visit | The store | The store and the salesperson |
| Downtime | Stays as it is | Some of it goes to recording |
| Risk | No new risk | Sales consultants and product advisors post in public, so you’ll want simple guidelines |
When doing nothing is the right call
- Your team is flat out and there’s no downtime.
- Your store isn’t ready to have salespeople post in public.
- You’d rather put the budget somewhere else this year.
That’s a fair decision. Better to wait than to start and stall.
What doing nothing looks like to a buyer
Check it yourself: search your store the way a buyer would. What do you see: cars, or people? The free scorecard walks you through it: How visible is your sales floor?
What about just telling sales consultants and product advisors to post more?
Telling sales consultants and product advisors to post more costs nothing extra, because every sales consultant already has a phone camera. What it doesn’t give them is something to say, and a routine to say it in.
- When it works: you have sales consultants and product advisors who already post and like it, and they turn what buyers ask into posts on their own.
- Where it often stalls: without a question, the sales consultant stares at the camera and puts the phone down. That’s the Blank Camera Problem. In Stew’s ten years producing business video, almost everyone he filmed froze on the first sentence.
- What Promptur adds: a question on screen from a pack written for your store, and a shared rhythm like the 10-Minute Floor Habit. Sales consultants and product advisors record and share in about two minutes, with no editing: One Question, One Take.
- If only a few sales consultants and product advisors post: start with them, then set a short shared slot so the rest have an easy way in.
More on this: How do I get my salespeople to make videos and post them?
What changes with Promptur
Promptur is a video content platform for sales teams. Each salesperson gets a question on screen, written for their store, then records and shares a short answer from the Promptur recording app.
- They record during downtime and share their answers where buyers look.
- Managers get a weekly usage report showing each salesperson’s activity: who recorded, how often and which questions.
- If you’ve got time to coast, you’ve got time to post.
What doesn’t change
- Your ads, your inventory, your process on the floor.
- The work of selling. Videos help buyers find your people; your people still close the deal.
A small way to test it
Start with one store for 60 days. At day 60, compare what buyers can see with what they saw before.
FAQ
What does it cost to do nothing?
No licence and no time. What it means for your store depends on what buyers see when they look you up today. The scorecard shows you.
Our sales consultants and product advisors don’t want to be on camera. Now what?
That’s the Blank Camera Problem. In Stew’s ten years producing business video, almost everyone he filmed froze on the first sentence. A question on screen gives them the first sentence, and nobody has to post a take they don’t like.
Can’t our sales consultants and product advisors just use their phone camera and post more?
Yes, and with Promptur they still use their phone. The difference is the question on screen and the routine around it.
How do we know if it’s worth it?
Start with one store and compare the same checks at day 0 and day 60. You decide on more stores after.
What if a salesperson leaves?
Videos they recorded on their own personal phone are theirs and go with them. Content produced on the store’s own equipment stays with the store.
Start with one store.
Promptur is US$149 per salesperson per month plus applicable taxes. Book a 15-minute call with Stew to see how it would work at your store.