Salesperson video and social media policy for dealerships
How to keep salesperson videos on brand and compliant.
A dealership’s salesperson video policy can be one page: approved questions, what not to say, and how sales consultants and product advisors show they work for the store. For pricing, offers and disclosure, follow your provincial regulator’s rules and federal Competition Bureau guidance, and check with them when in doubt.
Approved questions
When every sales consultant answers from a question pack written for your store, the topics stay on track.
A one-page guideline
What to say, what not to say (prices, rates, other people without their OK), and who to ask. A template is in the Time to Coast, Time to Post toolkit.
Advertising and disclosure rules in Canada
- Vehicle advertising is regulated provincially (for example, by OMVIC in Ontario). Check your regulator’s current rules on price and offers.
- The Competition Bureau says employees posting reviews or testimonials about the business they work for, including on social media, must disclose that connection. Source: Competition Bureau Canada, “Online reviews posted by employees: businesses could be liable”, 2024-01-18, https://www.canada.ca/en/competition-bureau/news/2024/01/online-reviews-posted-by-employees-businesses-could-be-liable.html
Where Promptur fits
Promptur is a video content platform for sales teams. Each salesperson gets a question on screen, written for their store, then records and shares a short answer from the Promptur recording app. A weekly look at what went out helps managers spot issues early; managers get a weekly usage report showing each salesperson’s activity: who recorded, how often and which questions.
FAQ
Do managers need to approve every video?
That’s your call. Approved questions plus spot checks is a light way to start.
Can salespeople mention prices?
Only in line with your provincial advertising rules and store policy. Evergreen answers avoid the issue.
What about customers appearing in videos?
Get their clear OK first, or keep them out of frame.
What else should salespeople leave out?
Other dealers, and promises they can’t keep, like approvals, delivery dates or trade values sight unseen. Talk about your own cars and your own store.
Start with one store.
Promptur is US$149 per salesperson per month plus applicable taxes. Book a 15-minute call with Stew to see how it would work at your store.