How do I get my salespeople to make videos and post them?
A plain guide for car dealership managers.
Give your salespeople a question to answer instead of a blank camera, so they know exactly what to say. Then build a short routine, like ten minutes at the start of a shift, so recording becomes part of the job rather than extra work.
Solve the Blank Camera Problem first
People freeze because they don’t know what to say. In Stew’s ten years producing business video, almost everyone he filmed froze on the first sentence. A question on screen hands them that sentence.
Make it One Question, One Take
One Question, One Take: answer one question, once, and share it. A small stumble is fine.
Start with volunteers, then write a one-page guideline
Begin with the sales consultants and product advisors who want to try. Before you widen it, write one page on what to post and what to leave out: see Salesperson video and social media policy for dealerships.
Build a floor habit
The 10-Minute Floor Habit: a short, regular block where each sales consultant records one answer. Downtime is the best time. If you’ve got time to coast, you’ve got time to post.
Where Promptur fits
Promptur is a video content platform for sales teams. Each salesperson gets a question on screen, written for their store, then records and shares a short answer from the Promptur recording app. Managers get a weekly usage report showing each salesperson’s activity: who recorded, how often and which questions.
FAQ
What if a salesperson refuses to be on camera?
Start with the sales consultants and product advisors who are willing. Others often follow once they see it’s about two minutes and one question.
Should we pay salespeople extra to post?
That’s your call. One option is to make it part of the shift routine rather than a bonus.
Who writes the questions?
A manager can, from the questions buyers ask. With Promptur, a question pack is written for your store.
Start with one store.
Promptur is US$149 per salesperson per month plus applicable taxes. Book a 15-minute call with Stew to see how it would work at your store.