What should a car salesperson post on social media?
A car salesperson should post short answers to questions buyers already ask, like what to bring, how trade-ins work and what happens on delivery day. Real answers from a real person build trust in a way car photos and offers alone can’t.
Six ideas, one per moment of the deal
From the Deal Moment Map:
- First reply: “How long have you been selling cars?”
- Pre-visit intro: “What should I bring to my appointment?”
- Walkaround: “How does it handle in snow?”
- Post-test-drive follow-up: “Can I think about it?”
- Finance explainer: “When does leasing make sense?”
- Referral ask: “Can my friend ask for you?”
Trade-in questions sit in the finance explainer, and delivery-day questions in the referral ask.
Where the questions come from
Keep a Buyer Question Bank: write down every question buyers ask on the floor for a week. Those are your posts. For more: 50 questions car buyers ask, and a new question every week in Question of the Week.
What to leave out
Prices and offers that change, anything about a buyer without their OK, and anything your provincial advertising rules don’t allow.
Where Promptur fits
Promptur is a video content platform for sales teams. Each salesperson gets a question on screen, written for their store, then records and shares a short answer from the Promptur recording app.
FAQ
Should car salespeople post car photos?
Sometimes, but a face tells buyers who they’ll deal with. Mix in answers where the salesperson is on camera.
How often should a car salesperson post?
Pick a rhythm your team can keep, like one answer per shift. Steady beats busy.
Can salespeople post about specific deals?
Check your store’s rules and your provincial advertising rules first. Evergreen answers are safer and last longer.
Start with one store.
Promptur is US$149 per salesperson per month plus applicable taxes. Book a 15-minute call with Stew to see how it would work at your store.