What questions do car buyers ask most?
Car buyers’ questions cluster around six moments in a deal: first reply, pre-visit intro, walkaround, post-test-drive follow-up, finance explainer and referral ask. The ones your store hears most are the ones to write down for a week and answer on video.
Questions by moment (from the Deal Moment Map)
| Moment | Example buyer question |
|---|---|
| First reply | Is this car still available? |
| Pre-visit intro | Who will I meet? |
| Walkaround | What’s the difference between these trims? |
| Post-test-drive follow-up | Can I drive it again? |
| Finance explainer | What’s included in my payment? |
| Referral ask | Do you have a referral program? |
Trade-in questions sit in the finance explainer, and delivery-day questions in the referral ask.
Find your store’s list
Keep a Buyer Question Bank. Every sales consultant writes down the questions they hear for one week. The repeats are your list.
Get the full list
50 questions car buyers ask, grouped by deal moment, with an answer outline for each.
Where Promptur fits
Promptur is a video content platform for sales teams. Each salesperson gets a question on screen, written for their store, then records and shares a short answer from the Promptur recording app.
FAQ
Are buyer questions different at each dealership?
The moments are the same; the details change with your brands, your area and your deals.
Should salespeople answer every question on video?
Start with the ones you hear every week. Those answers get reused most.
How long should each answer be?
One question, one answer: short enough to record and share in about two minutes.
Start with one store.
Promptur is US$149 per salesperson per month plus applicable taxes. Book a 15-minute call with Stew to see how it would work at your store.