How do I start a salesperson video program at my dealership in 30 days?
Start with the questions buyers already ask, a short daily recording slot and the sales consultants and product advisors who are willing. Add the rest of the floor once the habit sticks, and look at what went out every week.
Week 1: Pick the questions
Build a Buyer Question Bank: write down every question buyers ask on the floor for a week. Pick the first ten.
Week 2: Start with volunteers
Start with the sales consultants and product advisors who want to try. One Question, One Take: answer one question, once, and share it.
Week 3: Set the floor habit
The 10-Minute Floor Habit: a short, regular slot where each sales consultant records one answer. Add a one-page guideline: Salesperson video and social media policy for dealerships.
Week 4: Widen and review
Invite the rest of the floor. Look at what went out and which questions buyers responded to.
Where Promptur fits
Promptur is a video content platform for sales teams. Each salesperson gets a question on screen, written for their store, then records and shares a short answer from the Promptur recording app. Managers get a weekly usage report showing each salesperson’s activity: who recorded, how often and which questions.
FAQ
Do all sales consultants and product advisors need to start on day one?
No. Starting with willing sales consultants and product advisors is easier, and others can join once they see how short it is.
How much time does it take each day?
A short slot, like ten minutes, fits in downtime. If you’ve got time to coast, you’ve got time to post.
Is there a written 30-day plan?
Yes: the Time to Coast, Time to Post toolkit.
Start with one store.
Promptur is US$149 per salesperson per month plus applicable taxes. Book a 15-minute call with Stew to see how it would work at your store.